Erin Davison • Illustration • Graphic Design
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Type Specimen Booklet: Gill Sans


* Type specimen booklet: Gill sans

Collateral // UX // Typography // Book Binding

Gill Sans is a humanist san-serif type, well-known for its simple and geometric design that still showcases an element of human touch. I enhance its appeal in this booklet by including cut-outs and a unique spine detail with the goal of allowing viewers to see as well as feel the interesting shapes of this typeface.

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Pure // Simple // Humanistic

I mainly focused on clean contrasting colors and additional sensory details to play off of that humanist concept to create an engaging solution that pushed the features and forms of Gill Sans beyond just 2D arrangement. So I introduced details such as cutouts to emphasize the sharpness and geometry Gill Sans possesses with additional details such as a bold and textured spine that plays on the angular nature of this typeface. Focusing on letting the typeface dictate most of the design layouts.

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