* THE ART OF HUMAN CONNECTION
Branding // Research & Strategy // Illustration // Collateral
The Art of human connection is focused on the importance of connecting with others in our divisive world. The talk was conducted by artist, creative entrepreneur, and filmmaker Ivan Cash who is passionate about ideas such as these. Cash strives to illustrate that people are more capable than analytics can measure, and ‘in our increasingly digital world, the way that we connect with others is more important than ever’. The idea for this reimagined TedX talk is to allow people to understand that human connection is possible every day and everywhere while giving them the nudge to initiate it themselves. The solution was a two-touchpoint campaign that promoted the event while connecting our audience to the overall message. **Check out the talk here!**
Vibrant // Casual // Organic